There was a time some 40 years ago when all helmets were similar in their ability to protect the wearer. In retrospective, we have to admit that our product was only average at that time. Mitch Arai, however, became dissatisfied with being just average and wanted Arai to be something more. In 1976, he not only made the decision to “make Arai better”, but set his goal to “be the number one helmet in the world”.